CrossPassion

Web Design + Development

Video

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Skills flexed:

Art Direction

Website Design

UX Design

Graphic Design

Video Production

Copywriting

This gutsy international non-profit organization needed a compelling site for potential donors. My vision was to set a global tone with diverse imagery throughout the website and within the video production. I collaborated with the CrossPassion team to concisely convey the financial need to support their mission with a call to action, not only economical but practical. The idea for the video production was to create a 3-minute-or-less piece that CrossPassion could use on their website and at event presentations. It tells the story behind this organization giving the who, what and why using motion graphics, compelling b-roll footage, and a studio-filmed interview.